Instagram and Facebook Marketing Tricks

Instagram and Facebook Marketing Tricks

Get ready to be inspired! These Instagram and Facebook Marketing Tricks will leave you more motivated than ever before to get your business booming on social media.

Establishing a social media presence for your business is not only a great way to start promoting your business but it further develops an avenue for you to build solid clients relationships. It is vital to be active on each every one of your social platforms, Marketing your business, whilst still keeping a steady eye on the latest online trends to ensure your business grow steadily over time.

This blog will specially focus on Instagram and Facebook Marketing and take you through the process on how to grow your social media following effectively and leave a long-lasting impression on your consumers.
Sit back, relax, and get ready to grow your following.

YOUR CUSTOMERS AND FOLLOWERS NEED TO TRUST YOU. It is important to note that consumers know when followers and likes have been bought. If they pick up on this, they will lose trust in your brand and stop engaging with the social pages any further. Your social media pages are an insight into who you are and what your brand is about. You have one chance to catch your audience’s attention. Build up trust and keep them interested.

Consumer marketing on Instagram



How to build an organic following:

1. Start from the bottom.

It is important to first identify which platform your target market is most active on. Before discussing the actual content to be posted on the social media platforms, it is crucial to start off with the base of your account:

– Your bio,
– username and
– about section,

Be professional and informative. Displaying a contact number or email address and potentially a link to a website will be an effective way to utilise these areas. Your username should be search-friendly and ought to stay as close to your brand name as possible. Try keep your username cohesive across all social media platforms.
Instagram is a platform which focuses on the visual aesthetics of a post, as opposed to Facebook where a lot more effort it put into the context of the post. Saying this, it is important to carry a golden thread throughout your feed.

With any Instagram or Facebook Marketing strategy, it is necessary to ensure your profile 100% up to standard as this is the first impression your potential clients will have of your business.


2. Consistency is key.

Everything that you post should be consistent to the story or theme of which your company, brand or audience represent or has shown interest in. If your social media feed (Content that you post to the chosen social media platform) isn’t aesthetically pleasing or doesn’t have a flow throughout, it may confuse followers. As a result of this, your audience could easily misinterpret what your brand represents. Not only should the theme of your feed be consistent, but so should the timing of your posts.
Facebook and Instagram posts need to represent your brand and ethics, and most importantly be posted regularly.
A constant feed is vital. The more you post, the higher the chances are of your posts being spotted by potential customers and subsequently more followers, more likes and ultimately more engagement will funnel through to your page.

Research shows that profiles that post 7+ times a week i.e. at least once a day, receive more likes and followers than those accounts who are less active. The algorithmic timeline also plays a huge role on this, as the more you post, the more consistently your page will be featured at the top of someone’s timeline, heightening the chances of them interacting with your posts.

Social Media Strategies for Instagram and Facebook Marketing

3. Utilize the Instagram and Facebook features.

Both  Instagram and Facebook have features that allow you to interact with your audience beyond just a single post. Instagram has released video reels, live videos, story posts and IGTV. Facebook offers Live videos, stories and so much more. It is important for brands to utilize all types of content offerings to engage with their audience, as it can help grow your social media following immensely.
Recent research has proved that the average engagement for videos is growing faster than the average engagements for images. When brands go live on Instagram, their live story will appear at the beginning of every follower’s story feed. Followers will also receiving push notifications to make them aware that the page has gone live. 57% of brands truly believe that stories have been very effective as a part of their social media strategy.

Remember that It is important to provide various types of content for your audience, excite them and give them content they weren’t expecting.

Social Media Features for Instagram and Facebook Marketing

Social Media Features


4. Marketing using Hashtags.

For Instagram specifically, hashtags have become more relevant than ever before. Using relevant hashtags and even location tags can expose your feed to a larger audience as these factors make it easy for people searching for specific terms to find your photos.

Using hashtags that are popular yet relevant to your brand, is the way to go. It might take some additional research to calculate the best and most relevant hashtags to suit your company but it’ll be worth it in the end. There are various sites that can assist with your research and help you further your understanding of the hashtags specific to your industry.
Instagram allows a maximum of 30 hashtags per post. However, some of these hashtags will have a relevance expiration date. Therefore,  it is so important to keep up to date with the latest hashtags.


5. Competitors don’t have to be the enemy.

Using your competitors and their pages is always a good place to start when researching the Hashtags relevant to your own brand. Use this to your advantage.

Saying this, keeping track of your competitors is a known thing in the business world, but they don’t always have to be the enemy. A simple way to use your competitors to your advantage is to analyse their page and see who regularly likes their content.
Follow these users or invite them to like your page as they already have an interest in a brand similar to yours and therefore are likely to be intrigued to see what you have to offer. The more you engage with this user, following them, liking, or commenting on their posts, the higher the chance is of them following you back and displaying an interest in the brand.

Another way to use your competitors is to potentially partner with them. Collaborating with brands similar to yourself is a great way to extend your reach to a markets that are already interested in a similar brand.

Ideas for Instagram and Facebook Marketing


6. Partner up!

If partnering with a competitor isn’t the way to go for you, potentially sponsoring or getting an influencer on board is! Influencers tend to have a large following already and if chosen correctly (ensure that their values and posts align with your businesses) one single post has the potential to reach hundreds of thousands, maybe even millions!

To choose the right influencer for your brand, list accounts with large followings, in your specific niche. A similar strategy that doesn’t include a second party could be to promote your posts. This is an effective way to show up on potential consumers’ feeds, using targeting tools found on platforms such as Goggle and Facebook.


7. Get familiar with your analytics.

Analyse your Instagram and Facebook Analytics on a Monthly Basis.

Your social media analytics will become your best friend. These features aid your business in so many ways, from understanding what times or days your audience is most active on social media, to understanding which content gets the most engagement.

Use these features and get familiar with them, as these factors are specific to your brand – there isn’t a universal best time for you to be posting. Its super simple and Instagram and Facebook do it all for you. This way you can identify trends with your audience, your posts and other insights that will be beneficial to you when growing your brand.

Monitor your Social Media Analytics
Google Analytics
Google Analytics


8. Get to know your audience.

A quick tip, that you think you might already know but is very important, is to simply engage with your audience. Like and reply to their comments on your posts to ignite the conversation. This approach is super simple but so vital to create strong relationships with the consumers. Keep the conversation personal.

Use their names, accommodate their needs, answer any questions they may have and even throw in an emoji. It’s no crime to ask your audience to follow you back. Add a call to action at  the end of a video post or in a caption. It might just be the extra nudge they may need to jump on your social train.

And there you have it, some quick and easy steps to grow your social media following. See you soon when you need further help on how to manage your millions of followers.


Written by Jordan Proudfoot

Edited by Storme-Lee Oliver

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