TikTok for your Business.
If you haven’t heard of TikTok then it’s time to tune in..
TikTok has quickly become one of the most popular social media platforms in the world. With TikTok your business exposure can be next level. Many business owners are now starting to see that they could be missing out on this major marketing opportunity, because TikTok is so different from all the other social media platforms.
You may think “your business already has so many different social media platforms, why add another?”, however we would strongly disagree with this view point.
Many companies have found success on TikTok not only because of the creativity and unique content it offers, but because of the exposure it offers, and this is a very important point to note. The main reason we use social media is to gain brand exposure and drive sales through which ever mediums our business operates. Therefore, navigating your brand onto new platforms should never be viewed as an annoyance, but rather an exciting opportunity.
TikTok will give your business access to an audience that other platforms do not have, and by investing time into building your audience and following now, it will no doubt pay off with consistent effort and valuable content.
How can Businesses use TikTok?
TikTok offers a fantastic opportunity for you to advertise your brand to a broad range of audiences across the globe. The unique offering with TikTok is that it supports content that adds an entertainment value. There is no need to create a professional brand presence, but rather an authentic view into your business.
As a business, you can target the audiences in a fun, creative, and playful manner that can prove to be profitable as people begin to invest in the story of your brand. Starting from social media memes to the latest TikTok challenges, you can use different tactics on TikTok to capture your audiences and turn them into customers.
It further helps to boost brand awareness and create a stronger social presence within the audiences, all under a single budget. Yes. Advertising on TikTok will not burn a hole in your pocket. The TikTok advertising facilities are usually at the most affordable rates, allowing businesses to advertise on the platform without any restrictions. This viral nature of TikTok, which is way ahead of other social media platforms, makes it one of the most lucrative opportunities to attract consumers with attractive content. A carefully planned TikTok marketing strategy is all it takes to make it big on TikTok and gain more followers.
If your business is ready to try TikTok, here are 3 types of content to get you started:
Create unique content on TikTok
Even if your brand is not well-known, you can still effectively use TikTok for marketing. It all starts with planning great content and using the following best practices.
Most social media users do not have access to expensive camera equipment or production budgets. They create content with their phones and their time, which is authentic to who they are. Take the same approach with your own content. By revealing your brand’s true personality, users will feel connected to you and relate to you, which builds trust.
You do not have to struggle to produce new and unique content ideas for TikTok. The platform is based around community engagement and hashtags so all you have to do is find existing content and make it your own. Take part in hashtag challenges or trending dances and songs. If there’s a trend in your niche about having a productive morning routine, show your own. Your unique brand story and personality will differentiate you from others in the same category. Look at what’s already successful on the app and put your own spin on it. Before you start creating content, get a feel for TikTok’s unique style. It’s not a formal or professional platform. It’s a space for users and brands to experiment with trends, act silly and playful, and show another side of themselves.
Curate and Share User-Generated Content on TikTok
While TikTok’s nature is fun, playful, and casual, it takes some real thought and creativity to produce content that delivers on that premise. As a brand, you especially need to plan your content to get the best return on your efforts.
For example, Nike has taken an interesting approach to TikTok, they’re posting in on user-generated content. Search the hashtag #nike to see the real marketing magic. More than 929 million users have viewed the hashtag and millions of TikTok posts include it. As you scroll down, you’ll see videos and GIFs of users wearing their Nikes, painting their Nikes, dancing in their Nikes, and more. This UGC is free advertising for the brand.
Hashtag Challenges Is The Way To Go.
Hashtag challenges let brands create bespoke challenges and invite the user community to create content around the TikTok challenge. Brands that use this ad format have exclusive access to the hashtag, which isn’t the case on other social media platforms. Hashtag challenges run for six days.
Did you know hashtags contribute to the maximum engagement rates in TikTok challenges? A TikTok hashtag challenge can be the ultimate game-changer for your marketing venture if carried out strategically. Tap into your creativity and find out a good hashtag that promotes your product in a fun manner.
No matter the industry you are in, TikTok is a platform that can be used to promote any product or service. If your content is share-worthy and your products are worth the hype, you can gradually witness a growth in your follower count. The key is to consistently share content, keep it focused on your brand and engage with your followers. The potential of TikTok is immense.
“TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgement world where there’s an audience for every voice.”